I craft compelling content across various media, drawing on my experience to ensure the content is thoroughly researched, meets the requirements of the brief, and emotionally connects with its target audience. I specialize in:

1. Copywriting: I create engaging copy that informs, persuades, and converts visitors to take action for digital ads, social media posts, websites, print, e-commerce & brochures.
2. Editorial Content: I develop researched, formatted, and informative editorial content that includes articles, blogs, opinion pieces, interviews & news stories.
3. Content Marketing: I inform customers about a product or service through blog posts, guides & newsletters that combine data with storytelling to build brand awareness, nurture leads, and drive results.
4. Branded Content: I create high-performing branded content, including ads, social media posts, sponsored content, press releases, email marketing campaigns & video scripts that resonate with the brand's target audience reinforcing the brand's voice and highlighting its particular offerings. 
5. Creative Pieces: I love telling stories and translating my lived experiences into words that evoke emotions and inspire reflection in my readers by producing engaging essay pieces, both short and long-form, memoirs & stories.

And yes, I use AI to provide better quality content. In fact, anyone who doesn't use AI is probably not being very smart in this post-COVID world. Leveraging AI tools allows me to fact-check better, enhance research and content efficiency, as I focus on expressing authentically through my work.

I am allergic to bland copy that might as well be written by a robot. One of my main sources of insights is the YouTube comment section where people keep it real and reward strangers with likes for being as genuine. Lurking on Reddit forums  has proven to be quite beneficial in understanding my target audience's interests and pain points. 

My content is SEO-friendly ensuring it reaches the right people at the right time.